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WHAT TO INCLUDE ON YOUR ABOUT US PAGE
 Your opening headline could be “About Us”, but it can also be something a little more
enticing. Remember, it may “just” be an about us page, but headlines can make the
difference between a visitor reading your page or not.
 Try to break up your page with bullet points (or numbered lists), and headlines.
 Use your name and photo.
 State the purpose of your website.
 Try to include social proof if possible. This could be a Twitter or Facebook “badge” showing
how many followers you have, or mention of that Kindle book you published.
 Talk to the visitors, telling them why they should explore your site. This doesn’t have to be a
direct sales pitch. I prefer to tell a story that highlights the benefits of the site.
 Include links to social media channels if you have them set up.
 Include a call to action. What do you want your visitor to do next?